As robwod said: "focus on content, focus on user experience, and keep it all relevant, including your links" this technique, some brainstorm and patience will lead you to whitehat seo (if you know what is whitehat seo) this is the best technique that will keep you in the serps. Regarding blackhat and backlinks they will always work as long as you put your mind to work too when you start a seo campaign that includes blackhat, if you just start and spam all the web with crappy content and comments it will not work especially for high competitive keywords (most of us target high competitive keywords to get high volume of traffic :D ). From my experience tiered link building works very good, for example.. start by making some general anchor text backlinks (about 1.000 - 2.000) with a automated tool wait about 1 week then get about 50 -100 homepage backlinks WITH LOW OBL AND LIMITED SPOTS from some old and active sites in your niche with your main keyword as anchor for 1 year (you could buy this type of links for a year or so, be careful on what domains you buy links, most of the sellers have offers with domains that are dead in terms of seo) after this make a good amount of backlinks tier2 and 3 to this domains. You will last long enough in serps for a high competitive keyword (enough to get your money back + profit) with this kind of method, but eventually you will get penalised after a manual check from google dorks or lose rank if you dont continue to do this every 1 or 2 months (the tier2 and 3 backlinks). Try this kind of method and you will see it works, sometimes more than expected.
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