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CPM - Cost per Thousand - Impressions (User sees single banner ad, 1 impression)
CPC/PPC - Pay per Click - User clicks banner ad
CPL/PPL - Pay per Lead - User on landing page submits email address to make free account
CPS/PPS - Pay per sale - User who just registered for free decides to purchase VIP upgrade for monthly $9.99, you get $x one time
RevShare - You get paid x% on every rebill of that $9.99
Hope that helps!
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Go Fuck Yourself! 
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