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Originally Posted by KillerK
Thanks for the reply.
So really you are saying you pay $80 per sale then. 2% is 1/50 free to sale ratio, and 50 * 1.60 = $80 (Possibly lower too since you adjust payout lower if I convert worse)
How is it my fault if your ability to convert them to paid doesn't work? So long as I am not sending fraudulent traffic I should get a flat rate.
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Hi KillerK! Thanks for your continued interest!
Your math makes sense. However, please note that this is a public rate we're talking about. We are intentionally trying to make it as safe for us as possible to include all risks (first of all, non-converting traffic). This is usually a starting point for affiliates whose traffic we don't know and are trying to get a better feel of. But affiliates with good traffic and volume definitely get a much higher rate once we see what they can really do. This is an obvious way to keep such partners with us: to offer the highest rate possible for their traffic.
To answer the second part of your question, we use the same monetization approach for traffic from all available sources. So if one affiliate sends us traffic that converts @2% and the other one's converts @1% given the same monetization (conversion) process then the issue is probably on the latter affiliate's side (e.g. traffic source, creatives, targeting, funnel, etc.) Nonetheless, we can give you a flat rate indeed (without automatic adjustment), that's negotiable. However, if on the test it turns out that the conversion rate is below our target we will have to ask you to pause the campaign and probably offer a lower rate that we can actually pay for such traffic. If it's critical for you to get only the rate that we originally set then I guess our partnership doesn't work out. But oftentimes affiliates can afford to accept a lower rate and still remain profitable. That's the rationale behind changing rates.
So the bottom line is that we can offer you both a private and a flat rate as long as your traffic is worth it. We always accommodate our serious partners. It all should be negotiated privately and individually.