Quote:
Originally Posted by Shap
I was just checking out a few big paysites and noticed they don't have mobile sites.
So my question is for those of you with no mobile site why don't you?
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I really like what Michael P did with ZTOD.com. Have you seen it?
As a former webmaster of one of Sean's sites, I agree with him. I'm constantly amazed how many program owners still question whether mobile is important or not.
The president of Time Warner and the president of Sky UK are both pouring money into mobile. They have said, it's the single biggest return on investment for relatively little money (The Economist July 2013)
I've seen one program owner generate 33% more revenue from rebills after launching a mobile version.
Another Alexa 12k site I worked on grew by over 100% within 2 months of refining the mobile experience. All organic. The mobile traffic eclipsed desktop in less than a year.