I would only hire someone who could prove they know the niche I have website(s) for. There are far too many "writers" in this business claiming to know every niche inside and out. Generalists do more harm than good, imo. We spend a fair amount of time cleaning up after generalists.
I think you should think in terms of fee per page/per word or an hourly rate. Maybe tier the costs to small site/company, medium, big, mega.
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