the study is interesting. it seems to think there is a link between the revenues brought in from the athletic program and divides that # between athletes and assigns them each a value based on that:
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College football and men's basketball players at the NCAA FBS level have an average annual fair market value of $137,000 and $289,000, according to a report released Wednesday.
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it then goes on the report that a scholarship does not fully cover costs of attending college by a few thousand $:
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The study also found athletic scholarships, with an average annual value of $23,000, did not cover full cost of attendance, falling $3,285 short during 2011-12.
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unfortunately, that's not how academia works. for instance, when i attended college, i provided significant research on a history topic that the prof/acdemian then took into his own research and made new conclusions that brought both him and the university accolades.
i was not on a scholarship, i was paying my tuition in full as well as room and board, books, food, beer, etc.