I do not understand what the problem is with Minte taking over and running a business he didn't start himself? I'd be proud to take over a family business and see it flourishing, wouldn't you? He's not being anything other than genuine when posting pics of his business headquarters, he's proud of it and you would be the same if it were you. Unlike 99.9% of people here he can actually back what he says up, and never makes a show of it.
