Quote:
Originally Posted by Stephen
Right on,
I'll also note that those "sweet spot" adult site price points are usually picked out of folks' asses without the least bit of testing or spreadsheet analysis of actual costs. We like to think of adult as an industry of innovators, but it is an industry of copiers, not just of approach and content, but of price point as well.
"Everybody charges $29.95/mo so that's what we do -- it's the industry standard!"
The $39 guys just took it up a notch because they could.
Having said that, my $8 Hulu Plus membership is going into its second year and will recur forever whether I use it or not... it's worth it when I do, not a burden when I don't...
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True, but porn ain't Hulu Plus.
And it's also true (I believe) that the lower your price the higher your traffic volume's gotta be; in other words, if you're struggling to gain traffic then offering way lower prices will just kill your biz. I don't believe offering a porn Membership for $8 (or so) would triple your sales. Could it?
I like the idea of playing around with odd numbers, like $28.47 a month recurring etc.
Quote:
Originally Posted by PiracyPitbull
Most of my paysites have a mid twenties join, rebilling 25% lower, non-recurring costs $9 extra to join.
I suspect a lower recurring amount, would bring higher revenues than messing around with the upfront price. A few bucks here and there wont put someone off joining initially, but too large a recurring fee and a good percent will leave and join 6/12 months down the road.
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Actually, I used to offer initial at $29.95 rebills at $24.95 but raised the rebilling price to $29.95 and saw an increase in rebills (and revenue, and payouts to affiliates). I think you're leaving money on the table by not raising your rebill price to equal that of the initial cost. Try it for a month and see for yourself.
