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Originally Posted by The Porn Nerd
But Met-Art is also a competitor, and they charge $39.95 for a single shot, $29.95 recurring. MassageRooms, Dane Jones etc charge $24.95 recurring. So this 'erotic niche' has various price points (and I would argue Met-Art over X-Art being bigger but maybe not).
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But aren't you a network of different sites and different themes? How are you competing with met-art, which is a softcore, teen, pic site?
Quote:
Originally Posted by The Porn Nerd
Erotic/HD I think should be worth more so I'm charging $39.95 for my new HD sites. Also, how much direct competition are we talking about here? Someone who wants to join X-Art for $24.95 will NOT join Met-Art for $29.95 or $39.95?
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Met-Art is not direct competition for X-Art. There was demand from Met-Art customers to extend their product to hardcore. Brigham and Colette filled that demand.
We know most porn customers are multi-purchasers of porn products. A person may have membership to both x-art and met-art at the same time, or at different times in their purchasing cycle. That said, the key is retention. You have a network because you are striving for retention, which is good.
Let's use our site as an example. Joymii.com and X-Art have been main competitors for a long time, but X-Art is bigger. When we tried to sell above their price point, sales declined. Since porn customers are multi-purchasers, many do have awareness of pricing. Like I said, it is harder to sell above the price leader, but not impossible, or until you become the price leader.
This data is what I saw, managing hundreds of affiliate programs during my stint as a tube webmaster.
Mark, have you looked at other networks as your main competitor? For Example, WTFbucks?