Far-L

Is there even one program here that is actually testing based on conversions and retention what the most profitable price point is?

Pretty much everything I saw was pure speculation as far as I could tell.

If you go by what you think the end user perceives in terms of price/value/prestige/quality then you are not listening to the numbers but what your own internal dialog believes to be true.

A $19.95 that rebills for 6 months with overall retention of 30% beats a $39.95 that only retains 10% for two months but the only way anyone would know that and adjust their pricing accordingly is if they tested first to make an educated guess, which is still 99% better than a hunch any day of the week.

And that doesn't even factor in the come back offer discounts, etc.

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