Quote:
Originally Posted by beaner
It comes from stores like target, walmart, years and years of sales research. You want to get $30 for something but make the person think they are paying in the $20's.
Same with gas. $4.38 [99/100]. You are actually paying $4.39 but I don't know one single person who goes by a gas station and rounds that figure up.
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I think he meant where did $29.95 came from specifically. I believe that was the original MSRP for a DVD. It's still the suggested MSRP for mainstream DVD releases.
Adult DVD releases were priced higher, but the studios tested different price points too.
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