Quote:
Originally Posted by The Porn Nerd
Well you must've missed the part where I said I A-B test everything. LOL But that's okay, I missed the part where you said I was awesome and your #1 inspiration. :D
Just kidding. But I did test differant price points and concerning rebills I found that no matter how low I dropped the rebill price the buying pattern for MY customers was almost always a 2-3 month rebill cycle. We had one period 3 years ago where rebills lasted 3-4 months but that's gone now, with even more in the Members Area and 3x the number of websites to the network.
When I raised the rebill price $5 however I actually saw an increase in rebills! The other issue, for my company, is I do splits with partners and affiliates so lowering prices makes the pie much smaller. If my traffic were 3x-4x what it is now maybe I would try that $19.95 price point. LOL
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Yes, sorry, I missed where you said to test. I also admit that it is still taking time getting used to the new moniker so I may have lapsed in my daily acknowledgement of your awesomeness.
It sounds like your issue has less to do with price points and more to do with retention because if they are not staying longer at any price point that you have tested then I would be looking more at user engagement than pricing.
Without having seen your member's area I can only speculate, but I think it might be the multi-site approach. While I believe that was effective years ago, I don't think it is the way to go nowadays because it tends to dilute the brand more than enhance it from instances I have seen.