Quote:
Originally Posted by Far-L
Yes, sorry, I missed where you said to test. I also admit that it is still taking time getting used to the new moniker so I may have lapsed in my daily acknowledgement of your awesomeness.
It sounds like your issue has less to do with price points and more to do with retention because if they are not staying longer at any price point that you have tested then I would be looking more at user engagement than pricing.
Without having seen your member's area I can only speculate, but I think it might be the multi-site approach. While I believe that was effective years ago, I don't think it is the way to go nowadays because it tends to dilute the brand more than enhance it from instances I have seen.
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This is true for some amateur networks I have seen, where they keep adding (cheap-ass) sites and have like hundreds. LOL What I may end up doing is only advertising 16 (of my best) sites while also noting I have x number of others. Can't really kill them off or combine them as most make money.
Members Area is definitely key. Mine are not 'dynamic' at all, tho I have bonus material that's updated daily. I know I could do better with either rotating content or updating more but then I'm not sure about that. LOL I've talked with program owners who do just that (update and have highly interactive MAs) and their rebill ratio is not much better (if at all).
If your average is 6 months then I bow to you Sir. (I do anyway, with your history of long-term success.) I've only been doing this about 4 1/2 years.
In the end I'm focusing on traffic. I offer one-time non-recurring options and those are my best sellers so, for me, it's more about front door sales then retention.