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Originally Posted by The Porn Nerd
This is true for some amateur networks I have seen, where they keep adding (cheap-ass) sites and have like hundreds. LOL What I may end up doing is only advertising 16 (of my best) sites while also noting I have x number of others. Can't really kill them off or combine them as most make money.
Members Area is definitely key. Mine are not 'dynamic' at all, tho I have bonus material that's updated daily. I know I could do better with either rotating content or updating more but then I'm not sure about that. LOL I've talked with program owners who do just that (update and have highly interactive MAs) and their rebill ratio is not much better (if at all).
If your average is 6 months then I bow to you Sir. (I do anyway, with your history of long-term success.) I've only been doing this about 4 1/2 years.
In the end I'm focusing on traffic. I offer one-time non-recurring options and those are my best sellers so, for me, it's more about front door sales then retention.
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Getting the surfer there and into the site is the hardest and most expensive part of the process, even organic traffic is costly to generate. Keeping a member is a much cheaper and easier way to increase revenue. Many programs focus so much on traffic, and trying to throw sites/niches down to attract it that they lose focus of that aspect. (Not saying that is your case, since you obviously care about your user experience).
However, since you are focused mostly on the one time non recurring sale and with a focus on paying affiliates for the traffic, my guess is that only leaves you with slim margins to work with. Therefore, since you already have tested pricing, finding ways to make the site stickier seems a much easier path to better margins on the bottom line.