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This might be an obvious question, but I haven't seen anyone ask it yet. Does the content/ads match your keywords? For example, if you are getting traffic for the keywords "amateur boobs" a celeb sponsor might not be the best thing for it. I would check my stats to see what people are searching for to find my spot and make sure I hit them with specific ads for that. If they are typing in particular celeb names like "Shannon Tweed tits" you can link directly to Mr. Skin's Shannon Tweed page. That might help target your traffic a little better.
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