I came across this website
www.itbit.com and tried to run an alexa query...
Once you search alexa for itbit.com, it shows you to another domain "atlantablueprint.com"
http://www.alexa.com/siteinfo/itbit.com
If you go to atlantablueprint.com it redirects to
http://www.diazoplanroom.com/
Does anyone know how this works?