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A Samsung Galaxy S4 16GB is $699 outright in Australia at JB HiFi
An Apple iPhone 5S 16GB is $849 outright in Australia at JB HiFi
With a $150 difference in price I know which eco system I'm going to go for.
Comparing the phone alone only tells half the story, the other half is the eco-system and Apple leaves everyone else for dead when it comes to content and Apps.
I am happy to buy into the Apple eco-system at a premium because there is more choice available within it than any of the alternatives.
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