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when did barefootsies become a mailing expert? lol.
ive seen upwards of 35% open rates for highly targeted mailings to members that 'like' getting mail. its a very wide number, if you only mail people that have opened or clicked your mails in the past, the rate will be much higher. mailing old members can be iffy, depending on how far back in time you go, as many people change email addresses, are no longer online, etc. the key to good mailing is segmenting things correctly. fewer mails sent to a smaller more targetted audience is IMHO, better then throwing shit against the wall to see what sticks, as that just slowly burns down the whole house.
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