I bought a new Kia in 2000, point A to point B no issues but build quality was lacking, shit came loose or just low quality parts, think Korean glue not so hot.
I'm sure their better now but I would still take a Honda/Toyota over a Kia.
Bought a new Honda in 2010 and no complaints. Next car will either be a Mustang or a Jeep depending if I stay in Chicago/Jeep or move to Florida/Mustang.