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So FreeOnes dropped a mere ~600 places in 2 years and this is a "big decline" ?
That said, let me ask you -- serious question. Who do you know in real life who has actually even heard of Alexa, let alone go there and install their toolbar (besides webmasters)?
I'll say this much, FreeOnes is right up there with some of the best quality traffic demographics of the hundreds of sites we deal with. Their traffic is like gold if you know how to use it and convert it. Great people to deal with too.
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