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Originally Posted by xxxjay
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It's a good write up for someone who has zero understanding of SEO but he could have gone deeper without losing anyone. He doesn't give any sense of scale for example. If those are the three 'pillars' of SEO, the content pillar is about 5x the height of the other two, because while backlinks and social do also definitely improve your ranks, content is what makes them stick. Also he doesn't differentiate different kinds of social. For example, anyone who thinks Google weighs a tweet, a FB like and a G+ equally is fooling themselves.
There is a great scene in breaking bad, where someone asks Jessie Pinkman why he can't cook instead of Mr. White and he explains that following a recipe is not the same as fixing one or creating a new one. It applies perfectly to SEO work as well. SEO is not hard and anyone can do it as long as they follow a recipe that works. It's when the recipe doesn't work anymore, or when a new ingredient is found that the Badgers, Jessie Pinkmans and Walter Whites really separate themselves.
The one thing I tell any client seeking SEO help is this: if the person selling you services can't or won't explain exactly what they will do, why it should work and show examples of it working... Do not give them any of your money. Nobody has 'a friend at Google' who will rank you. If you are paying for magic beans, beans are all you'll ever get. If you are paying for specific quality work, you'll get exactly that as well.
