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The concept of SEO is really - and I mean really - simple.
If you want a long-term project to do well, content is always going to be king. If people actually go to your site and think 'hmm, this is actually my kinda thing!', you'll rank.
It might take a month, it might take a year, it might take two: but if you build the best product you can, people will come, and you'll rank #1 for any search term you want.
Be the best and you'll be recognized. Guaranteed.
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