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My 2 cents, worth about as much...
A brick and mortar store would be interesting, if you go "high end" and carry lots of very varied products. Like an insane selection. Educate customers. Make it a fun experience to visit.
If it's just a storefront to sell ecigs and there's nothing "special" about how you're marketing... I doubt it'll work. Too much competition on the low end. I could go to Walgreens.
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