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Sorry I didn't read the other responses, but I would say wait until the FDA comes down with their supposed regulations we've been waiting on forever before you move in this industry. As much as I back it and think it could be a game changer, and lots of people are running online and brick & mortar shops that could fight anything the FDA comes up with just because business is powerful and these e-cig guys are getting huger and huger, FDA regs could change everything...
Or, you could jump right in and you'll definitely cash in because the territory is ripe, and then have to fight for your place if the FDA rules against e-cigarettes - but you won't be alone, at least....
:D
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