A&F = Gay
The gay community built that company into what it is today, and their advertisements are targeted towards gays. Have been for years.
The only reason there's bisexual overtones in their catalog is because they can't go all the way and fill it with men hugging and kissing..... which they'd do if it wouldn't gross out the female customers they've got, and the few straight men who buy their stuff. So they are very careful about it....
Look at many of their advertisements. Groups of men not fully clothed, having fun (many times lots of body contact), and they just so happen to fit the profile of hot guys within the gay community (not to mention most of the models and store employees are gay themselves). These ad's are clearly not meant for straight men to see.
They've tried to go more into mainstream (using their porn catalog as a tool for that), but you don't see very many straight men dropping a couple hundred bucks there without even thinking, defining themselves as an "Abercrombie boi", and modeling their entire wardrobe around A&F. That is their typical customer.
|