They are link-baiting. They've been doing it for a few months. This is a type of link-baiting/PR. Like all the stats they've been releasing. It's quite smart.
Quote:
Originally Posted by DVTimes
I?ll confess that I consider pornography ? like bacon and Mr. Clean Magic Erasers ? high on the list of things that pretty much sell themselves. Any genre that can command a full quarter of all Internet search terms and earn nearly $5 billion a year maybe doesn?t really need a billboard or a Super Bowl ad or a page in GQ. As long as there are human urges, porn will be just fine without any advertising whatsoever. And it?s likely to stay that way. Even Spike TV ? a network not known for setting the tastefulness bar too high ? said Wednesday that ?We would never allow PornHub advertising, ever.?
http://www.salon.com/2014/03/05/a_g_...ly_sfw_ide a/
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