03-14-2014, 09:56 AM
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Confirmed User
Industry Role:
Join Date: Aug 2007
Posts: 6,697
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Quote:
Will Porn Become a Mainstream Business?
Not too long ago, the average consumer would blush when talking about Larry Flynt's business. Today, they very well may be promoting his company on their shirt.
As the porn film business continues to see revenues decline ? a victim of both piracy and the copious amounts of free content on the Internet ? more and more adult companies have begun expanding into new fields of business. And business has been good.
Hustler leads the charge in this area, having spent years building up a successful clothing line, opening casinos and even publishing the occasional mainstream magazine (including the video game-centric Tips &Tricks Codebook).
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"You can debate which industry is most affected by piracy," she said. "It might be a toss-up between adult and music. I know for us, adult is higher. For example, if you do a search for a non-piracy word like 'porn,' it's basically all piracy sites that show up. That doesn't happen if you search for music or an artist's name. ? We understood a lot from the side of the copyright holder how important it was to customize [anti-piracy tools] and make them cost effective. A lot of the anti-piracy firms are very expensive - and people who want to be active in anti-piracy are being impacted because they can't afford [those firms]."
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http://www.cnbc.com/id/100364346
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