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I use Tumblr in different ways.
I send Tumblr traffic to blogs. The blogs are set up for affiliate sales. I haven't had any Tumblrs get banned yet, but I did have to make them conform to the new rules after the Yahoo takeover.
I use them as backlink sources to my blogs. Google's every changing algo likes social media backlinks, even tho the Tumblrs themselves no longer get mucho love from Google.
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