Quote:
Originally Posted by mopek1
Yes I read this. If a company shaves but gives me the best ROI out of all the programs I push I will likely still push to them but I DO CARE if they shave. That shaved money is my money and when times are good (2006) I put it away for when times are bad (2014).
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If you tell me you would send more traffic to a site that pays you much less because you think the site paying you more shaved you (and still paid you more) I will note your decision and simply stop talking to you.
$ per click. It's the most basic math there is, and it's the only math that matters.
The *only* exceptions are:
1 - If the site is damaging your brand (i.e. shady hidden xsells, card banging etc etc)
2 - If the cost of creating the clicks they convert is much higher than the cost of creating clicks that will convert elsewhere.