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Getting paid in the future is always a concern. There are more honest businesses that go bankrupt and fail to pay than there are dishonest businesses that fail to pay. Think about that.
You have zero ability to predict who will pay. Whether someone shaves or doesn't shave adds zero to your predictive ability.
$ / click is the only barometer you have. When that number changes, so should your traffic patterns.
Why it changes is nearly 100% irrelevant at the affiliate level
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