Quote:
Originally Posted by Nice_Nick
My best $ / click = $0.50
My worst $ / click = $0.07
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Now let's show the next step....
Are those two numbers from similar offers in similar niches with similar traffic? My strong suspicion is no, they are not. If they were, you would shift the .07 traffic to the .50 sponsor in almost every case. The much more likely scenario is that the .50 is the highest $/click of one "type" and the .07 is the highest $/click of another "type." I'd also guess you are currently working on getting more of the "type" of traffic that works on the .50 sponsor's offer and are doing very little to push the .07 sponsor currently.
Can you confirm or deny my hypothesis?
