Originally Posted by TheSquealer

He is talking about EPC's on the sponsor side obviously. Unique visitors you send to an offer and what you earn from those unique visitors which also means that any sensible webmaster should be tracking his clicks and all the accompanying visitor metrics, filtering them by countries, mobile/pc, sending them to the appropriate offers etc etc etc etc etc. CPM is something that happens on your side. This is an equally bizarre statement. A banner can have a 1% CTR or a .001% CTR on your page. That has little to do with what you earn per unique visitor from a particular offer and the only thing CPM measures is ones ability to design banners that get clicks. EPCs measure whether or not those clicks turn into revenue.