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only difference is the censoring of the results for search terms which don't have the clear 'porn' word in it.
And mainstream easier? If you have millions of dollars as budget, yes it's easy. If not, go try and beat youtube, amazon, tesco, bestbuy, etc. I wish you luck.
There's a reason they are always on top - the higher your budget, the higher you get. Just having a 'well made site for users' like Matt 'the bullshitter' Cutts says doesn't cut it anymore.
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