From the very beginning they tried to compete on price. Charging the lowest %, waiving the startup fees everyone else was charging. There's a reason the cheapest car on the lot isn't usually the best choice.
Not surprisingly they attracted a lot of penny pinchers, under capitalized garbage and people who wanted to half-ass it with no cash layout to minimize risk cause they had no idea what they were doing.
So it looks to me like they got what they were after and their clients got what they paid for.
Pure speculation:
I think it's pretty unlikely they will survive the shitstorm that's going on right now, they are showing every sign of a company with serious cash flow issues, reducing personnel, delayed payouts, etc. You can bet any of their clients that have backup processing have switched to that and the ones that don't will spend the first $800 they can scrape together on CCbill or Epoch accounts - none of that is going to improve Zombaio's cash flow, and, as the lowest margin ISPS in the business there is little chance they can survive that, lower volume means higher CB rates across the whole portfolio, even less cash on hand (which already seems to be limited) deteriorating relationships with acquiring banks and higher processing fees.
Short of completely re-inventing their brand and re-capitalizing via some huge investment I would say they are walking dead right now. A lot of people can already tell, the writing is on the wall, and that's why they are doomed.
If they had been able to maintain appearances, keep payments going out, more plausible excuses for fuckups and not firing their main spokesperson etc. they might have been able to pull through but at this point, I don't think so. It's time for those middle men to rinse and repeat.
I am guessing they are just going to drive that truck till it's out of gas and ditch it on the side of the road with all aboard left to fend for themselves. The only ones who know how much gas is left is them and they are unlikely to comment accurately on that.
No I don't think they are gonna be the next epassporte cause they never had that kind of credibility but I think its the middle of the end for them. (the beginning was a while ago)
__________________
- As soon as I think up a good sig it's going here.
|