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Same topic, but from a slightly different angle...
Back in about 2002 we would have a lot of 'Generic' style sites (Cookie Cutters) and as there was not an easy method to split test, like today we would make some light and some dark - It didnt seem to matter that much.
HOWEVER...
Sites that deliberately used the exact colours of 'familiar' objects, such as red white and gold (Marlboro Cigarettes) or say the exact same blue combo with white as a Pepsi Cola can...
Didnt create more sales, but did get more rebills...
Possibly from subconsciously creating a trusting familiar feel, even though it wasn't obvious what we were doing...
Dunno if it would still work today though.
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