Quote:
Originally Posted by deltav
Yup, whoever's running that little campaign obviously has no PR experience. As I've said elsewhere it's pretty tone-deaf, and the #PayForYourPorn hashtag sort of sounds like a parental scold - #EatYourVegetables #ThisIsYourBrainOnDrugs etc.
Rather than futilely guilt tripping the public, we need to be identifying the demographics that *do* buy and how to best reach them, and the different kinds of content and user experiences that entices them to do so. There's still a market out there, it's just much tighter than the free-for-all of online porn's golden era. IMO during that golden era a lot of people entered the industry without any real marketing chops or creativity, but because the climate was so forgiving they could simply follow an established formula and have success. Now those days are over, now they flounder, because they were never the types to experiment and innovate and refine in the first place.
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The problem is momentum and trends. The amount of people paying is less than 3 years ago. That in turn is less than five years ago. The trend then suggests three years from now even less will be willing to pay.
Part of the reason why better minds aren't around in that side of the industry is probably because they saw the trends long ago and decided to leave long ago. They can sell another product instead with an upward trend and a future as opposed to fighting it.
For a long time there were probably people still trying to sell horse carriages too after the car came out. But no matter how smart they were or how hard they tried eventually their business was destined to decline. Not to say that it's impossible. Even today some people still buy horse carriages. It's just not the same market it was 125 years ago though.