1) On site SEO optimization
2) Social media marketing (Facebook, Pinterest, Reddit, and more...)
3) Competition research (Market Samurai) and Link Building
Link building is a broad topic, and interesting, there is a lot of good resources on (Amazon) / Internet. You might want to get a 7 day trial with Majestic SEO, and pull keyword competitors backlinks to Excel spreasheets etc.
In general I would say, on site seo - > social media marketing -> content marketing / link building (I just read several books about that).
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