Here are a few things that the sponsors I promote the most do.
1. Email newsletters with new content. I tend to forget about sponsors where I have to constantly check their backend for new stuff.
2. For any FHG's you offer, offer matching zip downloads.
3. Make sure their content is all cropped to the same aspect ratio. There's one sponsor I use who's images are all over the fuckin' board crop-wize. And I have to go in and crop them myself to make sure they fit my template.
4. This last one is just a personal preference. Offer thumbs in both all vertical and horizontal layouts.
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