Quote:
Originally Posted by edgeprod
Respectfully, Sam, I'd encourage you to separate the media buying duties from those of business development. The media buyer can certainly work under the purview of the bizdev candidate, but the position is time-consuming and data-driven.
In order to successfully engage a media buyer, and to see meaningful results, this person will have to be developing experience-driven tests and using sophisticated tools to analyze the results. Having other duties (especially time-consuming duties) means that this buyer won't have the focus to make your media buying successful.
Done properly, and with an appropriate budget, you can make a killing with the right person.
I have a very strong candidate if you need a recommendation, but I know for a fact that they wouldn't want to do it unless that was the sole focus of the position.
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Regarding the media buying aspect of this position, let me clarify. This is primarily an affiliate sales and business development position as the title suggests. An ideal candidate would have some media buying experience because it relates to the job. If I'm trying to land a potential large publisher as an affiliate, but they are not willing to work in that capacity, my next step will be to see if we can do an ad buy through them. Knowing how to calculate what it will take to back that out and being able to negotiate a reasonable deal based on that math is something that I'd like my biz dev guys/gals to be able to do.
I agree that a true dedicated media buyer is a full time job and I wouldn't ask that type of specialist to do these other tasks. At the end of the day though we are a mid sized company where people do wear multiple hats and my best and most successful employees are ones that have a diverse skill set. It never hurts to look for exactly what you want.
I do always appreciate the input and thanks for the introduction yesterday. I'll be following up shortly!