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Should the industry be working with the tube sites rather than fighting against them?
Steven Hirsch: The industry continues to evolve, and there are two ways you can look at it: You can either complain and whine about why things aren't the way they were two years ago, or you can continue to evolve and produce content that people want to see. Most companies don't make it 30 years—certainly not in the adult industry. You have to be flexible, and you have to be willing to take chances and not be set in your ways if you want to survive for a long period of time. The tube sites are only the most recent incarnation of what is the big threat to the business. At one point it was piracy, and we saw VHS tapes being pirated and DVDs being pirated. You've got to work through that stuff.
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