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Also, I'd expect to see one or more of the large sponsors go under in the months ahead. When traffic is reduced to their sites, the cb ratios are going to look incredibly high as sales plummet.
Be very, very careful with your money if you're sending the bulk of your traffic to just one sponsor. I'd immediately spread your flow around to several so you're not as vulnerable to any single sponsor. The cash flow situation could get stressed for even some of the big players. Don't get left holding the bag.
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