Quote:
Originally Posted by Jel
I agree with pretty much most of what you post normally, but....
Thing is though, obviously starbucks feel it *is* worth that much. No sports athlete is WORTH $500k a week, according to some, but if that athlete brings in revenue that exceeds that, then obviously they are.
If starbucks feel that they will attract a better class of employee by offering a $15 p/h wage, and the variables like not being a surly cunt teenager etc in turn mean that customers continue to be willing to pay over the odds for a coffee (myself included), and so continue to increase revenue for them, how is that bad business sense?
Seems that starbucks can financially viably afford it's coffee pourers $15 an hour, whereas sloppy joe's cafe couldn't. Same as always, market forces dictate. And why shouldn't they, in this instance  |
I think Starbucks has found a way to market themselves to "guilt-ridden" liberals.
My guess is that their professional polling and statistics show that when they do something like overpay their employees...it gets even more yuppies to come in and buy overpriced coffee.
It's pure marketing strategy and very smart.
Still doesn't mean that the actual job is of $15 an hour value to the rest of the world.
It works for StarBucks and other companies who base themselves a lot on their "cool" factor.
They know their clientele have the money to pay more for coffee than the average "joe" in the U.S.
As I said...I would NEVER pay a guy $15 an hour to pour coffee...UNLESS it was a gimmick to get me more market share of my targeted audience (which is what they are doing).
It works out good for Starbucks and their overpaid employees.
It wouldn't work so well for places like McDonalds who serve low-priced fast food.
One size does not fit all in this case.