Quote:
Originally posted by thefreakybeaver
And I dont' see joe surfer with dick in hand saying wow only $29.99/month to join cool and whips out his credit card more often than if he saw $39.99/month.
Or joe surfer looking at his credit card statement wondering where the hell this charge of $39.99 came from and feeling ripped off. Isn't he going to feel just as ripped off if it's only $29.99?
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Once again, you're not getting it.
Joe Surfer shows up at the site, dick in hand. The tour is good, he thinks the site will be worth $39.99, so he signs up. He gets in the site, looks around and decides it isn't worth the $39.99 he just paid. So he calls his bank and does a chargeback.
Chances are Joe Surfer is a lot more likely to decide the site is worth $29.99 then $39.99.
Right now, the big programs are scrambling to reduce their chargeback ratio. They have to cut their ratios by 60%. They're doing everything they can to cut the ratios, including lowering prices, getting rid of free trials and limiting cross sales.