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This is just some food for thought.
If you are new to the biz and just getting your feet wet maybe instead of starting a paysite right out the gate you take that money and you use it to shoot content, build a traffic network and then sell your content on clip stores like clips4sale. Or perhaps just build a site where people can buy individual movies/photo sets for a one time fee.
If that starts doing pretty well for you and you continue to shoot content you can then pull in that content and couple it with your new content to build a paysite.
This might give you an idea of the draw and customer base for your niche while you don't spend 20K getting a site going and who knows how much more working on traffic only to have it perhaps not work out.
While you learn the ropes you can save yourself some cash and learn different ways to build traffic with your content.
Regardless of how you go about it, good luck on the project.
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