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Even if he monetized at 10 times that - what does that give him? $4k/m for 1m uniques a month. Are we saying that having a staff with expertise, direct marketing deals, optimized traffic routing, extensive user data, and low cost infrastructure can monetize at 100 times the rate he could per unique? I can clearly see 10x, maybe even 20x but that still yields very down to earth numbers for even the biggest tubes.
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