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This is an extremely interesting and informative thread but some of the disussion reminds me of the old joke of a couple fighting and one says
"We'd have a great relationship if only you could see it my way".
Everyone is in business and, because this particular business is intensely competitive there are plenty of choices. The sponsors make their decisions as to pricing / marketing /strategy and the traffic suppliers make theirs. To continue with the relationship analogy, don't waste time on arguing with and trying to change the other person, work on your own options.
ayj
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