Originally Posted by georgeyw

Ok here is an example for you.

XYZ *famous brand* sell vacuum cleaners.

Customer wants a specific colour to match their undies, size to fit in the boot of their car and to retrieve gerbils.

So XYZ is able to customise their product to match the needs of the customer and deliver it. Right now, this is not possible.

You do not seem to understand that brands will remain, the way in which they DELIVER the product to a customer is going to change. If you are unable to see that, well that is great for others who do...