Quote:
Originally Posted by RazorSharpe
Some people will say build your own mailing application.
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I do not know of many people who would say that (i.e. build your own), when there are so many out of the box solutions available on the open market in regards to an MTA. It comes down to what you want to spend to license or buy them among other things. Each MTA has different bells and whistles, so you pick what best fits your needs and budget.
If you're doing a small scale list or newsletter a few times a month, an ESP (like Amazon) will be a dandy for you.
If you have decent sized lists, older lists that you need to clean up, or you plan to send more than a few times a month, you're going to need to look at other more cost effective options. I can tell you even at .10ct, if you're sending daily or even a couple of times a week on a decent sized list it will cost you considerably more than your own hosted solution.
Lastly, if you're mailing adult, you might want to bone up on the laws, especially for Michigan and Utah to make sure you're not mailing shit to minors. Following CAN-SPAM, especially in regard to adult mailing, is key to keep you out of hot water.
