Originally Posted by RazorSharpe

Mailing does require a LOT of know-how like you've pointed out. To do this in-house one could: teach themselves (would take forever), they could hire someone, or they could just wing it and see what happens. Another option is to out source it to services like SMTP, etc. My sole intention in this thread was to make people aware that there just isn't one way to tackle this.

Why would I learn to design when I could outsource to any number of designers? Why learn to code when I can outsource to any number of coders. Why learn to rear chickens when I can buy then at a supermarket?

People shouldn't feel restricted or think that something isn't possible just because they don't have the skills to achieve it. At the end of the day they need to weigh up what it would cost, see what the pros and cons are and make a decision on what works for them in terms of using a service or doing something in-house.