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It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google?s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Mobile sites not only use a different format from normal desktop site, but the management methods and expertise required are also quite different. This results in a variety of new challenges. As a mobile search engineer, it's clear to me that while many mobile sites were designed with mobile viewing in mind, they weren?t designed to be search friendly. I'd like to help ensure that your mobile site is also available for users of mobile search.
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